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Learning from the best – benchmarking best practices
Gleanster, a best practices market research analyst firm focused on marketing, sales, voice of the customer, business intelligence and customer experience operations – has recently published a...
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Managing the Guest Experience – the importance of sharing knowledge across...
In a perfect world, location managers would intuitively understand how to adapt local guest experiences to the insights that are being reported through brand-wide customer feedback mechanisms. When...
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What We Learned from the Marketing Executive Group (MEG) Fall 2012 Conference
Empathica sponsored the NRA’s Marketing Executives Group Fall Conference which took place in New Orleans. Marketing professionals representing the nation’s top restaurant chains gathered to learn about...
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Did your customers leave your dealership without buying?
Selling a car can be time consuming and sometimes unrewarding when your prospective car buyers come in and out of your dealership without buying. When this happens, you’re left wondering – why don’t...
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Do you know what your customers are truly saying about you?
Social media is both good and bad news for brands — on one hand customers can quickly spread their good words about you, on the other hand they can air their negative opinions within seconds. In...
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How to grow your business through Word of Mouth
There is no better way to promote your business than through word of mouth. It is not only the least expensive advertising you can get but also the most effective. According to a recent Empathica...
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